Do you have any Social Media principles?

The IPA's Social Media group have come up with 10 Social Media principles. In recognition that none of us are experts they've taken an 'open source' approach and are looking for people to join the conversation, share, and add their own thoughts about what makes for good social media. The event is to be held on the evening of October 6th at the IPA (more info).

The IPA's 10 Social Media principles are:

1. People not consumers
2. Social agenda not business agenda
3. Continuous conversation not campaigning
4. Long term impacts not quick fixes
5. Marketing with people not to people
6. Being authentic not persuasive
7. Perpetual beta
8. Technology changes, people don't
9. Change will never be this slow again
10. Measurement

What are your views? Do you have any principles to add to the list?

P.S. visit the IPA Social page for more details of the event, or search for the Twitter tag #IPAsocial to see what people are saying. And, for the back story on the event, and why you should consider attending, read Ameila Torode's post "The IPA Step Up".