Gwent Police joined forces with film maker, Peter Watkins, and local drama students to create a 'don't text and drive' campaign. The film is called COW and is about Cassie COWan a girl from Gwent Valley whose careless texting results in the death of 4 people.
On a 'this scares the hell out of me' scale, from 1 to 10, it ranks as an 18+. I definitely won't be using my mobile while driving any time soon.
What do you think, would it make you think twice before using your mobile while driving?
P.S. Don't watch the film if you are faint hearted!
Welcome
Search atproximity
Subscribe To
Posts
atproximity links
Followers
Proximity Bloggers
Tags
- #FollowFriday (1)
- 2010 (1)
- 3d (1)
- Advertising (10)
- agency dog (1)
- Agency values (1)
- Amazon (1)
- ambient (1)
- anonymity (1)
- ATOC (1)
- augmented reality (2)
- Awards (4)
- Baby Boomer (1)
- bandit (1)
- banners (1)
- Beauty (1)
- beer girlfriends viral (1)
- Behavioural Changing Ideas (6)
- behavioural economics (3)
- Bing Maps (1)
- blogs (2)
- boris (1)
- brand (1)
- Brands (5)
- browsers (3)
- Campaigns (3)
- cats (1)
- charts (1)
- chest beating (2)
- China (1)
- chrome (1)
- Click through rate (1)
- Clickthrough rates (1)
- commune (1)
- communication (1)
- Community (5)
- content (2)
- COW (1)
- creative (1)
- CRM (1)
- CTR (1)
- culture (2)
- customer engagement (2)
- deals (1)
- Declining Traffic (1)
- decode (1)
- Design (4)
- diaspora (1)
- digital (2)
- digital art (1)
- Digital Fluency (3)
- direct (1)
- Direct Mail (1)
- direct marketing (3)
- dog (2)
- driving (1)
- Dying (1)
- eBay (1)
- ecommerce (2)
- election dashboard social (1)
- emails (1)
- environment (1)
- Ephemera (4)
- Eye tracking (1)
- Facebook (12)
- Ffirefox (1)
- film (1)
- First Direct (1)
- Flickr (1)
- forums (1)
- foursquare (2)
- fulfilment (1)
- Future (5)
- games (1)
- gaming (1)
- Gastrosexuality (1)
- geo (1)
- Google (9)
- Google Artwork (1)
- google chrome (1)
- Google Trends (2)
- google wave (1)
- google+ (1)
- green (1)
- Guinness (1)
- gwent police (1)
- hatemail (1)
- Humor (1)
- ice skating (1)
- Ideas (2)
- IDM (1)
- IKEA (1)
- infographics (1)
- innovation (1)
- Insight (4)
- Internet (4)
- IPA (4)
- iPad (2)
- IPAsocial (2)
- iphone applications (1)
- Japan (1)
- Kindle (1)
- Learning (1)
- Like (1)
- LinkedIn (1)
- location based (1)
- map (2)
- marketing (5)
- marketing; (1)
- mazda (1)
- Media (2)
- Microsite (2)
- mobile (8)
- mobile phone (7)
- My Space (1)
- MySpace (1)
- Negative Advertising (1)
- news (2)
- Next Decade (1)
- open source (1)
- outdoor (1)
- Oversharers (1)
- packaging (1)
- parcels (1)
- Personalisation (4)
- peter watkins (1)
- Planning (5)
- post (1)
- PR (1)
- privacy (2)
- Proximity London (4)
- Real time (1)
- relationships (1)
- Response rate (1)
- river (1)
- RNLI (3)
- rockmelt (1)
- ROI (2)
- Royal Mail (6)
- schematic (1)
- segment (1)
- small business (1)
- SME (1)
- SMS (1)
- social browser (1)
- Social Media (20)
- Social Networking (13)
- Stats (1)
- students (1)
- sustainability (1)
- tailored advertising facebook wiggle shopping (2)
- TED (1)
- Trends (10)
- TV (1)
- TVL (1)
- Twitter (7)
- underground (2)
- user experience (4)
- user experience design (2)
- video (5)
- viral (2)
- web 2.0 (6)
- WOM (2)
- WON (1)
- woo (1)
- wordle (1)
- Xmas (1)
- YouTube (7)
2 comments:
Oh my God. A powerful reminder 1) never, ever text while you are driving. and 2) compelling content that has the ability to permanently change behaviour can be entirely visual - no VO needed. Content that strives to achieve long term behaviour change is an interesting thing - does it need to be in context to hardwire it in? Warning messages on cigarette packets never work on me ... but then, neither do scary ads about the effects of smoking ...
Hope you didn't post that from your car Caitlin.
Post a Comment