Oversharing: why hitting the submit button too soon can be dangerous in the web 2.0 world.

The beauty of our connectedness through web 2.0 is our ability to converse with each other in real time, whenever the urge hits us. This is obviously a good thing, as it allows us to read and respond to our friends all over the world as soon as they tweet, ping, or comment on our various social media accounts. There is a danger to all of this though, it’s called oversharing.

Subscribers to the @Proximity blog will note my pitiful failure to at blogging this evening, when I hit the publish button too early, not once but twice. This is an example of oversharing. Before web 2.0 (and social media) no one would have known about my blogging faux pas, but thanks to web 2.0 the whole agency got an email about my mistake!

Which brings me to what I wanted to blog about in the first place, it is a website dedicated to oversharing, www.oversharers.com, devoted to the people who tell you “really, really more than you want to know”.



What’s the lesson in all of this for brands and our clients? Be very, very careful when having online conversations as it is easy to slip up. And when you do slip you’ll likely do it in front of your entire customer base.

I for one will be very careful about hitting the submit button in future.