Dictionary definitions define digital as the following:
- A derivation of 'digit' and refers to systems which process numbers.
- Electronic technology that generates, stores, and processes data in terms of two states: positive and non-positive.
For me digital in a marketing context refers to marketing that is enabled by technology touchpoints so in the interest of creating a common understanding I am now wondering what everyone else thinks?
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3 comments:
I could write an essay on this?! ; )
Isn't it something to do with fingers?
Digital: an increasingly useless umbrella term that has so many different meanings it is practically meaningless these days other than to mean the dictionary definitions 1. or 2. above.
I posted a while back about "direct & digital", you can read here:
http://digispag.blogspot.com/2008/08/direct-digital-ultimate-superglue.html
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