YouTube the second largest search engine in the world

Many people think of YouTube as a video platform. The truth is it is the second largest search engine on the planet second to Google. The tweaks to the sites design last month helps emphasise this with the large clean search box in the masthead.

Combine this with the interactivity people are introducing to video and you have a great communications platform, that can be a much, much more engaging alternative than Google search connected to text and images.

Here are my two favourite interactive YouTube video examples. First up - I think one of the first examples, interactive streetfighter weighing in with 6.2m views.



The second, a website for a full service US agency Boone Oakley, weighing in with 500k views.



Lovely.