There's a new ad for Yahoo in the Times today. Rather good ad I think. But it does bear a rather striking resemblance to Proximity Belgium's highly successful campaign for Belgacom "The internet belongs to you". I wonder if, as they say in Private Eye, the two are related?
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I still don't think it is as good as Belgacoms. It also does remind me of a famous front cover from TIME magazine not all that long ago ...
Its not new but then neither was the Proximity campaign either. Its an advertising cliché so its difficult to point the finger.
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