“From 0.1 seconds to 10 years or more, user interface design has many different timeframes, and each has its own particular usability issues”, so claims usability guru Jakob Neilson in his latest blog post.
Whatever you think of Neilson’s philosophy and approach to user experience, his latest theory makes interesting reading for anyone involved in designing digital comms.
The framework for his theory is the Powers of 10, which is borrowed from a film made by legendary product designers Ray and Charles Eames back in 1968. In their film the Eames demonstrate the powers of 10 in scale, whereas Neilson’s user experience framework explores the "4th dimension" of time, starting with 0.1 seconds the time it takes a user to decide a website’s visual appeal.
Read it here: www.useit.com/alertbox/timeframes.html
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