The APG Awards (Account Planning Group) happened last week and it was great to see the Royal Mail Grow work pick up three awards. 1: Bronze
2: Best understanding of business
3: Best use of numbers
We contributed the direct and digital elements of this campaign, that were built around the Growth Generator. This produces tailored growth packs in real time to show small businesses how Royal Mail products and services can help them grow their business. See it here.
The APG Awards showcase how strategic thinking can lead to brilliant creative and effective ad campaigns. 153 papers were entered, only around one in six were shortlisted. The Royal Mail Grow campaign was delivered by AMV-BBDO, Proximity London, OMD and Redwood.
Posts
0 comments:
Post a Comment