87 Cool Things - Experiments in Digital Creativity

Andy Berndt, MD of Google Creative Lab and Tom Uglow, Creative Lead did this great presentation at Advertising Week 2009 in New York last month. Their presentation guides you through the ways consumers, companies and Google itself are using technology to create new ways of engaging and interacting.

Many of the experiments in ‘87 Cool Things’ highlight mashups, interactivity, unique data usage, and the fusion of virtual worlds and reality, all in combination with Google tools.... Check it out there's some truly amazing work here

https://sites.google.com/site/experimentsindigitalcreativity/