Apple, are filing a patent that forces users to answer questions about ads in order to keep using their computers.
The idea that Apple feel they can force people to watch ads so they can use their products (which people have paid for admittedly at a discount) seems:
1) extraordinary
2) on the surface at odds with their brand.... Maybe they should change their name to Microsoft II
3) that if you dig beneath the surface of Apple’s brand in line with how they think and work (though they are offering you a choice)
For more read this - http://www.independent.co.uk/life-style/gadgets-and-tech/news/apple-patent-suggests-adsupported-os-on-the-way-1821655.html
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5 comments:
I am not sure it is at odds with the brand if you consider that Apple is a brand that likes to control users by making proprietary products which force users to purchase any value added services they desire from Apple.
Good example of brand perception over reality.
Microsoft are more open with their music player (play anything on your Zune). Apple has a walled garden(only play music you've bought from Apple on your iPod).
Microsoft XBox 360 (play any movies or music on your TV) versus AppleTV (play movies or music you've bought or rent from us on your TV)...
Apple Safari on Mobile (no Flash because its not ours), Microsoft Explorer on Mobile (Flash because it's universal).
Actually you can play any music on your iPod or iPhone. Any thing that uses standard MP3 or AAC. As iTunes no longer users DRM anything you buy from the iTunes store can be played on any device that support AAC. Of course you could convert to MP3 if your device doesn't support AAC.
Same goes with the AppleTV. Mine is full of my own content. I have bought no movies or TV shows from iTunes or anywhere else. I still think movies are better on a disc, especially if the film company give you an iPod version on the disk.
Microsoft are no saints in this area. Look at the Play For Sure DRM mess. Music you bought from the MSN Music Store can't be played on a Zune.
I can see where this patent would be useful. If a company sponsor a Podcast you really don't want the user to be able to skip the ad. I would have no problem with ads in Podcasts and shows as long as they were targeted at my interests. I think locking out the device is a bit strong though.
With the advent of Sky+ etc how many people actually watch ads anymore. I know I skip most of them. Companies are going to want to force you watch their content.
Yes Michael. Apple changed their approach, its not how they started. And to be fair, you are more likely than most consumers to work around the limitations of technology. My geek side lets me do this too. Most consumers don't want to convert AAC to MP3.
I agree re their are no saints, what is interesting to me is the broad perception that many people express (Scott's post above) around 'Apple is good' and 'Microsoft is bad'.
Microsoft is very bad at selling itself. I think it missed a trick when it didn't brand the Xbox and Zune together. A compelling duo. Windows gets a bad rap, but is very good. Microsoft just don't know how to be cool and I think they should stop trying. Stick to their message and show some product and don't try to be everything to everybody.
I am sure if Microsoft can force you to watch ads on one of their devices they will. Not sure they will be happy to pay Apple a licence to do it though.
I don't think Apple ever wanted DRM, the music labels (which have never understood or trusted the end user) wanted it. Everyone is a pirate according to the music labels.
If you follow Apple patents on the rumour sites you will see lots of them. Most never see the light of day, but the world is patent mad. If a company has an idea they patent it. Look how much it cost RIM when they lost their patent dispute and the holder didn't even make anything, they just had a patent for idea for mobile email and protocols.
Apple were sued for putting the green light on the end of their power lead for laptop charges. Someone patented that idea.
Apple is about making money and at the moment they are certainly doing that. Have they learnt the lessons of the past? Is the iPhone going to be a rerun of the Mac in the 80s?
Apple never says anything to the press until they want to. They will never comment on this patent or any other. What is more worrying is what companies might want to do with this "power". I certainly wouldn't want a 1 hour podcast to be like American TV and only actually be 40 minutes and the rest advertising.
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