giffgaff – the first people-powered mobile network launches...

Giffgaff is a new mobile network that launched today http://giffgaff.com/ (O2 is behind it somewhere).

Giffgaff is an old Scottish word that means give/take. And this is reflected in the business model whereby a lot of the customer servicing is outsourced to the members in return for PayBack – discounts on tariffs and various rewards. So, interesting point of difference here.

Apparently a vast percentage of calls to customer service are for menial requests – account balances, phone settings etc. Outsourcing this to you and I, rather than India, mightn't be such a bad thing.

Their biggish launch idea is pretty cool too. Check out the tools for hire: http://tools.giffgaff.com/

One to watch...