Google Sidewiki (launched 23 Sept 2009) allows people to leave comments on the websites they visit, for others to see. This is good news and bad news. Good in that we can now comment on the sites we love, which in turn is good for marketers as nothing beats authentic word of mouth recommendation. However, what if someone (or some group) maliciously launches a campaign against a competitor, flooding their site with negative comments? It could be bad news.
What do you think: good, bad, or both?
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