I have noticed something very strange lately. It started when I saw the TV-ads for Yahoo, I thought it was insane to air ads for a website. A bit later I saw a chart somewhere on the interwebs that showed a steep decline in traffic for Yahoo. I wondered how Yahoo's main competitor MSN was doing, so I started researching a bit with the help of my dear friend Google Trends.
After a while I noticed almost a pattern in the traffic decline of major global websites, all starting around September 2008. Portals, news websites, video sites, shopping sites and even adult & dowload sites are all hit. Check out the graphs in my presentation!
I'm looking forward to hear your conspiracy theories, thoughts and possible explanations. Adrian Hoole & Jamie Chadwick are convinced about the correlation with the recession, Nick Meyers on the other hand believes it's: "The end of the destination web and the rise of the social web" and I'm betting on that horse too! But what do you think?
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3 comments:
I don't think social network sites are on a downward trend though - so Nick Meyers is a clever man!
@Jimmy: As you can see on slide 18 Facebook, Twitter and LinkedIn are in an obvious & strong uptrend. It is just the "old" social networks like Hi5 en Myspace that are in decline. Also Netlog.com which is the largest European social networking site...
facebook, linkedin, twitter act as 'filter'.
You thrust upon others for interesting links.
The innovators (the content searchers) vs. the followers (the link clikers). WOM, but online.
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