My name's Adrian and I responded to direct mail

The Sunday Times. They mailed me, promising free delivery by 7.30am. The idea of reading a paper in bed was good enough, but the additional incentive of 6 bottles of wine swung it.

So I phoned them on a Saturday morning, and got my first delivery next morning (it actually arrives at 2.30 am, don't ask me how I know this).

Then a few days later, a Welcome Pack directing me to activate my online registration for even more goodies. (Nice example of D loves E).

And then the crate of wine - not just the 6 bottles of red promised but an additional 3 nice whites too. Expectations well and truly exceeded.

Not quite sure how they are going to make money out of me yet, but it's a response Rupert, none-the-less!

It doesn't happen often, does it? Anyone else had a good direct mail (with a bit of digital) experience lately?