New Guinness TV ad

http://www.bringittolife.tv/live.php

It used to be good for you, then being without it wasn't good for you, then you had to wait for it. And now? Now, you can bring it to life!

Find the new strategy writ large on this predictably expensive looking new execution due to hit the tele for the first time tonight. Timeless treat or transient turkey? You decide.

Personally, I prefer my idea of 'The Thinking Man's Pint', supported by the fact that Guinness is statistically proven to be the drink of choice of Planners everywhere (except when they're drinking cider, lager, wine, real ale, spirits or alcopops).

Now, why does a pint of Guinness set me back £3.80 or more? And why can I only drink a max of 5 pints of it in one night. And does that make it good value? Or am I just thinking too much...