Nicolas, Liz, Adrian and I have been debating whether MySpace is still relevant or not. There's been some healthy debate on both sides. However, we all seem to agree that the only future MySpace has now is in focusing on their music proposition. The question is: based on its rapid decline should brands still pay attention to MySpace, or should they avoid it and focus on Facebook, Twitter, YouTube and LinkedIn.
Looking at the chart below it's clear that Facebook is the 'alpha' social network in the UK. While Twitter certainly punches above it's weight in terms of news references, getting a disproportionate amount of news mentions vs. traffic (although the graph only shows visits to twitter.com, ignoring the widespread usage through mobile and desktop apps such as Tweetie and TweetDeck).
Looking at the ComScore stats it seems that MySpace is either dying, or transforming into a niche network. Facebook on the other hand is still experiencing strong growth. And, if we have some #uksnow (#uksnow was a top 10 trend on Twitter in 2009) this Christmas Twitter's growth could snowball (sorry, couldn't resist).
What's your view, is MySpace your space?
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1 comments:
My space is dead. Facebook is the more mature social network and therefore attracting not only mature teens and students but also a growing number of the older generation.
Twitter will become the dominant social network with the introduction of Four Square next year and when that takes off, it will all be about Twitter.
Merry Christmas to you all =)
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