Navigation system comes to google maps on Android.

It even includes street view - lets just hope the networks can keep up with the data transfer.

Proximity Photo Competition on Flickr

Pictures from the Proximity photo competition can be found on Flickr here

Online Flash Mob - 3pm today

Sony Ericsson, are doing an online hopper flash mob at 3pm today.

I have created my hopper!

Not sure what will happen, but hope it is good, otherwise it will be an anti climax

Yahoo home page is showing a countdown.

http://www.hopperinvasion.com/?cid=dis_preflashmob_uk_20091029

See you there!

Google advertising on its home page

Google has always spoken of single minded consumer centricity when it comes to its home page, keeping it uncluttered and free of advertising: one big box to enter your search followed by usefully ranked results.

Apart from the occasional high profile advertising campaign, and the widening of the sponsored link column in search results, that Sepas spotted earlier this year Google have been pretty consistent about this.

So it is interesting to see a promo box for Chrome sitting on the home page.

A quick look at Wikipedia suggests that Chrome has reached about 3.5% of the browser market, which puts it on a par only with Safari, which must be disapointing for Google.  I guess it explains why they are resorting to their home page to help drive take-up.

I did a quick round up of the browsers a while back you can find here.  My personal favourites are Firefox for heavy lifting like ecommerse and Chrome for fun.

Happy birthday digital advertising

It was 15 years ago today that the first ever digital banner ad appeared on a website (HotWired.com which is now wired.com).

It looked like this:


A question came up as we were talking about this over a cigarette a few minutes ago - "what would you have done with your life had the whole digital ad thing hadn't happened?". I like to think I'd have become a roadie for Motorhead and lived the good life!

Behavioural Economics from The IPA...

Principle 1. People will work harder to avoid losing something than they will to gain it. This is because they have a tendency to ascribe a disproportionately higher value to an item they already have in their possession compared to one they're being offered, even with reference to what they may have originally paid for it"

You can discover the implications of 'Loss Aversion' and the other 6 Behavioural Economic Principles at http://www.ipa.co.uk/Content/Behavioural-Economics-Red-Hot-or-Red-Herring-report.

As Rory Southerland says,

“It’s just the sort of breath of fresh air we need to stimulate our intellectual juices and rise above conversations about time sheets and schedule. It gets us back to the core of what we do and why we do it.”

Quite. What do you think?

Proximity Worldwide wins 22 Echo's

Nine different Proximity agencies combined to win 22 awards including two special awards, two Golds, four Silvers, six Bronze and eight Leader awards.

Proximity London won six awards in total including three Silvers, two Bronze and a Leader Award.

The Henry Hoke Award was presented to AIM Proximity in New Zealand for its Yellow Pages Treehouse campaign.  The campaign also won Gold while a second campaign from AIM Proximity received Silver.  CP Proximity in Spain was presented the Echo Digital Award for its work for Random House Mondadori S.A.  The campaign also received Gold.  In addition, the agency’ earned a Leader Award.Proximity BBDO in Belgium was another multiple award winner, with four, including three Bronze and a Leader Award.  Proximity Germany won two awards:  Bronze and a Leader Award. Proximity Portugal, Proximity Canada, CP Comunicación Proximity in Argentina and Proximity BBDO in Paris were the other agencies to be presented Leader Awards.

In addition to these 22 award winners, we also had six Finalists (Proximity BBDO, Belgium; Proximity Germany 2x; Clemenger Proximity, Melbourne; CP Proximity, Spain 2x).

Happiness crusade...

I love this idea. I think it works really well for Coke highlighting their global reach. I hope the outcome will demonstrate different cultural views of what makes people happy. It also associates Coke globally with happiness - what a great brand relationship!

How much people will get involved with the idea over the year of the project remains to be seen. It could be a bit remote from our everyday reality but it depends on how Coke decide to make it interactive, engaging and encouraging our involvement...

http://www.expedition206.com/

New Orange Network Coverage Map is live

New network coverage map from Orange that puts the competition to shame.

Nice one.

The Adobe Max Conference, Los Angeles Convention Centre, Nokia Theatre, October 4-7 2009.

Connect. Discover. Inspire. That’s what the Adobe Conference is all about. The Los Angeles Convention Centre was well equipped to host this major event, with some 3,500 attendees, mostly developers, and more than 100 journalists. See Flickr Photostream.

There were so many sessions taking place all day from 9-6, everything from “Exploring ColdFusion Powered Flash and Adobe Air”, to “Best Practices in Cross-Browser Testing with Adobe BrowerLab” – there was something for everyone, no matter what part of the industry you worked in.

At the conference opening, the keynote speech stirred some excitement with a dance performance by one of Adobe’s charitable endeavours, the Peapod Academy, a discussion on the developments of the Flash platform, the announcement that Apple was now accepting Flash applications into the App store, a positive step forward. Lucky attendees managed to catch a glimpse of the extended screener of James Cameron’s Avatar. The producer John Landau introduced each scene and discussed the extent to which Adobe software was used in the making of the movie.

On my first day I was jumping around like an excited puppy waiting to see Joshua Davis, a major inspiration of mine since I began working with interactive, experimental design.

Joshua Davis is a New York based artist, designer, and technologist. His studio put research and development at the heart of their process and boasts clients such as BMW, Nike, Volkswagen, Sony, HBO, Canon, Nokia, and others.

Joshua delivered an inspirational session, looking at the fusion of computational design, ActionScript, storytelling, along with manipulated static print work, collections using layered patterns, grids and artistic use of space and colour.

Experimentation is key to his work. He says it’s good for client work, as they get a strong concept that ‘innovates not replicates.’ One particular favourite of mine is the generative iPhone application ‘Reflect’ (read more). It uses shapes, colours and algorithms which assemble pieces into randomised whole compositions. A very popular download so far with a 4+ rating!

He also creates interactive pieces that get the public involved like the ‘Random Assistant’ in Lisbon, 2008.

Joshua Davis clearly educates and demonstrates that by looking at the space and objects around us, coupled with a degree of ‘randomness’ and experimentation, and the freedom to try something different, we can open endless possibilities in static, interactive and physical concepts (see Tropism 2007 exhibition).

After this great injection of creativity, I got hands on with some BYOL (Bring Your Own Laptop) sessions for Adobe After Effects with Chris Jackson. This powerful program is rich with animation tools that create compelling motion graphics and visual effects that really bring graphics to life. A vital tool for any digital designer and animator today. Chris Jackson took us through some step by step projects with easy to understand handouts (let me know if you would like to see these).

I later attended some of the FITC Unconference sessions, run by Influxis, they had flown a bunch of gurus over to talk at the sessions. Even though this was developer orientated, I still found the sessions insightful: ‘Mapping and Geolocation with Flash Technologies Old and New, (by Ryan Stewart), ‘iPhone Apps+ Coldfusion’ (by Josh Adams) among other 3D and Flash talks.

AR (Augmented Reality) is another exciting area which is on every ones lips. In terms of practical applications it’s still a growing star, but we are slowly being shown useful examples, like AKQA’s AR development for USPS. Users can determine what size box they need to ship an item, by printing a marker, holding it up to a webcam and then comparing 3D box sizes along with the item to be shipped on screen. The appropriate box will be sent to the user through the post. Other speakers such as my partner James Alliban and Jessie Freeman, revealed their projects and experiences using FLARToolkit (created by Tomohiko Koyama, a very clever fella who walked around with a huge tea-cosy-like hat).

‘A Deep Dive into Ten Innovative Projects for Flash’ was educational too. Generating PDFs within Flash, creating interactive PDFs with video using Fireworks (nice to know it’s still useful for something!), Flash and the webcam (too much to mention here), so I suggest you check out the AdobeTV, they have a list of great sessions to choose from.

Jun Heider (too technical for me) covered performance, memory and good practice with developers using Flex. He preaches cleaner code!

Adobe were definitely safe from the dark side with their guest host Mark Hamill at the ‘Sneak Peeks and 2009 MAX Awards’. Quite a brief affair, but it was good to see some innovative sites ranging from social networking with video integration and games, and an interesting FedEx tracking application ‘solving mission critical business applications within the enterprise’ (watch)You’ll be pleased to know that Proximity BBDO won an award for Advertising & Branding for their Pepsi Max It site!

The MAX Bash followed that evening. Taking place at the LA Live entertainment complex, this was the perfect place to schmooze alongside Adobe PR, journalists and top industry experts. This glamorous location came with free access to museums, art shows, live Latin music, bowling, arcade gaming, the list goes on! A special Star Wars display with Darth Vader and Chewbacca costumes were major highlights for me, oh, and not forgetting the free beer!!

I found the two days really insightful and well organised and I think techies and creative peeps alike should attend the conference at least once, but to truly experience it all I suggest going for a full conference pass! I guarantee you a good show!

There are tips from this experience that I can takeaway and plaster on walls everywhere: always keep user experience in mind, provide easy access to content, try something new (Sainsbury’s was right!), push interactive experiences to the limit (‘innovate not replicate’ as Joshua Davis says), take advantage of new technology and EXPERIENCE EVERYTHING (that doesn’t include drugs BTW)!

Thanks for the opportunity!

Juliet Lall

PS. (Sorry for the long article, a lot to cover!)

The Ad-O-Matic

Students from the Miami Ad School came up with a solution for every CMO out there who is sick of creative advertising solutions for their brands: The Ad-O-Matic:

As much as I love the creative execution of the idea, the concept of an Ad-generator is not new. Cromwell advertising has a nifty ready to use generator on their site which will give you instant ad solutions for TV, Web, PR or Branding. Check it out on their site:

Click here to generate instant ads for your brand and sack your agency!

AKQA internal beliefs revealed

This monday I went to a nifty little congress at the Hilton hotel in London. I was particularly looking forward to hearing the talk of Ajaz Ahmed, co-founder and chairman of AKQA as I am always amazed at the work coming from their shop! (GAP StyleMixer iPhone app, USPS augmented reality tool, Fiat eco:Drive) Here is a taste of their latest work: Nike Football+

Ajaz first blasted the audience away with cool videos about the agency and their work and then continued by stating that "The future belongs to people who create".

He then then said that this would be the first time that AKQA would reveal their internal beliefs in public.

These beliefs are based around 'the fab four' core values: innovation, service, quality, thought and are sprouted from seven trends that are shaping the technology and media landscape:

- On-demand reality is here
- Media fragmentation and ad-clutter everywhere
- Consumers customize and create
- The profound rise of "Channel Me"
- Marketing and product have converged
- Entering the age of perfect information
- Virtual is reality

These trends form the base for their internal beliefs and the way they asses ideas and concepts. In other words, a checklist for creative quality control for advertising agencies:

- Think the impossible
- It's good to be first, it's better to be good, it's best to be both
- To create the future live fully in the present
- The best advertising, isn't advertising

Furthermore AKQA doesn't let anything to go out of the door if it doesn't hold up to these two requirements:

- Capture the imagination
- People should want to share it

Based on principles that answer the following two questions from consumers: "So what?” and “What's in it for me?"

Ajaz finished with a final advice to brands, in which I can totally relate to:

"Brands must understand that people have their own personal brands and are not willing to associate with anything lame."

Wise man...

A message from David Ogilvy from the grave...

http://www.youtube.com/watch?v=b14e48VzTf8

re:direct - an interesting idea to redefine direct marketing in the C21st.

Lots to like here, like - "It's still the future, 50 years on" and "Don't be a prisoner of the proven".

Not quite as good as a holgram of Frank Sinatra singing "I got you under my skin" - but not bad. Hats off to Mr Ogilvy!

Windows 7 released 22nd Oct

http://news.bbc.co.uk/1/hi/technology/8316522.stm

YouTube signs landmark deal to screen Channel 4 shows

Channel 4 has become the first broadcaster worldwide to make full-length TV shows available to users of Google-owned video sharing website YouTube.

The move highlights the growing demand for on-demand ‘TV’ content online. It is also widely expected that ITV will strike a deal with Hulu the American VOD aggregation site to place its content on its service.

The moves are designed to keep pace with the digital evolution of the industry and open up potential streams of advertising spend. This is becoming ever more critical as many major broadcasters have seen their purses shrink as online eats into their share of advertising revenues.

As on-demand content increases in popularity traditional broadcasters are going to have to be increasingly more inventive to find ways to get audiences to sit in front of the TV in the living room to watch traditional live broadcast.

See the whole story here: http://www.guardian.co.uk/media/2009/oct/15/youtube-channel-4-google-deal

Shout!

http://www.youtube.com/rnlishout

It's the new RNLI youth campaign, and it went live today. How does it build on the success of last year's 'Mystery packages' campaign? By inspiring the bloggers who are championing it to look beyond the coupon and the collection tin - and come up with new fundraising models of their own. No, they're not experts in running charities. They're not marketers or creatives. They're not even lifeboat crew. But they do understand the youth, they feel maligned by the media's misrepresentation of them, and they're passionate about changing the headlines about their generation. And I have to say, working with them to launch Shout! has been moving, daunting and sometimes really humbling for all of us ...

Some of you have asked how the co-creation process worked - so here's the 2 minute version.

1. It kicked off with a pre-workshop session with the bloggers at the RNLI's Thames Lifeboat Station where we floated the idea of inviting YouTube volunteers to found a group of 'sociopreneurs' and use their digital ingenuity, friends networks and media influence to raise money in a way no other generation before them could. They loved the idea - and put their hands up to volunteer. They also loved Ben, who some of you may remember as our 'resident student', and together workshopped innovative ways of raising money ... not by 'giving', but by 'asking', 'earning' and 'lobbying' (a brilliant strategy devised by Mark I, our 'digital guru', who they spent the whole afternoon trying to outwit).

2. A few weeks later we sent the bloggers an invitation to a 'Mystery briefing'. Again, they came from all over the country - but this time met Spencer, our RNLI client, under the London Eye to be driven to the 'Mystery location'. The RNLI's Chiswick Lifeboat Station. Here we'd prepared a room full of stimuli for scriptwriting, props for filming and a fully manned lifeboat to take them onto the River for the shoot. The brief? To action one of their fundraising ideas and give the media a story they can't ignore: how the youth of Britain lobbied one of the world's most innovative leaders of one of the youth's best-loved brands to donate towards a lifeboat for their generation.

3. Another few weeks later, the link arrived and we all held our breath ... the bloggers had uploaded their film to the Shout! campaign page on YouTube. All that was left for us to do was push the button to go live with their big idea and watch a new generation experiment with new ways of showing their support for a cause they've taken to heart, the RNLI, and a cause they have every reason to champion, themselves. What makes us proud is that by finding a higher purpose than sea rescue, we've helped the RNLI tap into a new stream of supporters - a generation who respects brands who understand that the commercial is social, the most powerful medium is word of mouth, the best ideas are co-created with consumers, and influence changes how people behave while persuasion only changes what they talk about.

Imitation, flattery or plagiarism

There's a new ad for Yahoo in the Times today. Rather good ad I think. But it does bear a rather striking resemblance to Proximity Belgium's highly successful campaign for Belgacom "The internet belongs to you". I wonder if, as they say in Private Eye, the two are related?

Powers of 10 in User Experience

“From 0.1 seconds to 10 years or more, user interface design has many different timeframes, and each has its own particular usability issues”, so claims usability guru Jakob Neilson in his latest blog post.

Whatever you think of Neilson’s philosophy and approach to user experience, his latest theory makes interesting reading for anyone involved in designing digital comms.

The framework for his theory is the Powers of 10, which is borrowed from a film made by legendary product designers Ray and Charles Eames back in 1968. In their film the Eames demonstrate the powers of 10 in scale, whereas Neilson’s user experience framework explores the "4th dimension" of time, starting with 0.1 seconds the time it takes a user to decide a website’s visual appeal.

Read it here: www.useit.com/alertbox/timeframes.html

when people take you for granted...

This is a great tool for sending people who always ask you to look, find out about or provide them a link to something. Make them do it themselves by sending them this little gem.

For example: where is the chapel?

http://lmgtfy.com/?q=the+chapel+public+house

The tool:

http://lmgtfy.com/

Let's get rid of negative advertising!

Negative Advertising from Jai on Vimeo.

What do you think about First Direct?

First Direct's new site http://www.live.firstdirect.com/ shares what people are saying about their brand real time. It's a bold, brave step that many brands probably wouldn't have the guts to take. But, for First Direct, a brand with strong customer advocacy, it's an excellent way to show just how good they are.

As well as what people are saying, the site also records: -

• How many calls they took the day before, yesterday they took 26,555.
• Money raised for ChildLine so far this year - £144,039.

They're currently tracking at 77.46% positive brand feedback. What would your brand score?

Battle of the social sites

This is a great chart that shows that Facebook has more users than MySpace and Twitter.
Although I am on a quest to find out more about the audience demographics and how do people use each of these sites.
Who actually tweets on Twitter - is it mainly celebrities and marketers?
Is MySpace just teenagers into bands and music?
Does anyone use Facebook apps anymore and if so who?
Would be great to get an accurate unbiased overview of who, why and what.

(Image from http://www.penn-olson.com/2009/10/08/a-gorgeous-chart-facebook-twitter-myspace-stats/)

Noticed this ad for SC Johnson in the Times this morning. Nice I thought, quite emotional and made you think they are doing a lot of sustainability work. Sad thing is, when you go as suggested to their site to find out more, there is no link at all. Home page is about products and even if you go into the “Integrity” section there is no link to the print. What a wasted opportunity! So non-joined up and by the looks of things, skin-deep.

3 Google Wave Invites Available

I have 3 Google Wave Invites up for grabs!

Leave a funny, marketing related, comment on the blog to get one. The funniest 3 comments will win an invite.

If you can't remember that 'just launched a website' feeling, cast your mind back...

Quite painful, but nice to know how far we (and the beeb) have come since 1995.

http://www.youtube.com/watch?v=dM_ruBwYGtg&feature=player_embedded

Augmented reality makes cereal box games so much better!

Yet another one!

Royal Mail Grow picks up three gongs at the APG awards

The APG Awards (Account Planning Group) happened last week and it was great to see the Royal Mail Grow work pick up three awards.

1: Bronze
2: Best understanding of business
3: Best use of numbers


We contributed the direct and digital elements of this campaign, that were built around the Growth Generator.  This produces tailored growth packs in real time to show small businesses how Royal Mail products and services can help them grow their business.  See it here.

The APG Awards showcase how strategic thinking can lead to brilliant creative and effective ad campaigns.  153 papers were entered, only around one in six were shortlisted.  The Royal Mail Grow campaign was delivered by AMV-BBDO, Proximity London, OMD and Redwood.

HBO strikes again with a brilliant online experience

HBO Imagine

The Social Media Guru

Last night I had a fight, but it turned into a good conversation.

A lot has already been said about last night's IPA Social event, just look up #IPAsocial on Twitter to track the various tweets and posts about the night. A few of us (Becca, Chole, Nicolas, Paula) went along last night, we had a really good time, it was very thought provoking and genuinely interesting. But, something even more interesting happened while we were at 44 Belgrave Square: a massive fight broke out, but it quickly turned into a really good conversation.

They started it.

The fight started after we'd listened to some thought provoking talks from Mark Earls, Neil Perkin and Amelia Torode. Mark shared a distilled version of the talk given at Proximity on Monday night, minus that really cool video, and our Mexican wave was much better than IPA Socials! Neil and Amelia's slides are available via the magic of Slide Share on the IPA's site.

Commercial Break: That cool video from Monday night for those who missed it...

The scary bit

After the main presenters had spoken we had to break out into groups and attend 'hosted' conversations about related subjects. Scary because I don't think any of us signed up with the intention of actually speaking about anything. After some egging on from Paula & co., I hosted a conversation entitled: 'which agency discipline is best for social?'. Thankfully, I was joined by Paula, Becca, Chloe and Nicolas (so plenty of backup!). We were joined by Charlotte from New Media Age, Tim at Cake, someone who's name I forget (sorry!), Robin Grant of We Are Social, Priyanka at Rapier and Katy at Naked.

The Royal Rumble

Obviously, with the brilliant Silver Lion winning work from Debi and the RNLI team I was convinced that agencies like Proximity with a direct background are best placed to do social. After all, we invented the concept of one-to-one communications. Here's a question for you, was it (a) our direct background, (b) our digital background, or (c) that we are a digital & direct agency that made the RNLI campaign such a success?

As you'd expect each discipline went on to fight their corner. Strangely, no one fought on behalf of traditional above-the-line "Advertising", which I thought was odd considering advertising's talent at creating emotional connections with crowds. A strong case was argued for PR: "experts at creating brand narrative", "good at speaking on behalf of a brand" and so on. But, as Becca observed PR agencies are used to presenting a company in a certain light, "spin", and social is supposed to be authentic, so is PR really the right way to go? Surprisingly, the Social Media specialists believed they were best. But, will there be specialist social agencies in the next 5-10 years?

The good conversation

The fight turned into a really good conversation when we picked up a point made earlier by Charlotte of New Media Age: 'which client department should own Social?' Is it PR, Marketing or Customer Services? Maybe we were arguing about the wrong thing, shouldn't social campaigns start within the client's business? In my opinion an agency can't speak for a brand, it'd be the equivalent of a ventriloquist act, someone would find us out. The exception to this being when there's a Meerkat like character who's obviously the creation of advertising. But, in every other instance the voice should be that of someone employed by the brand (Ford Motor Co. were shared as a good example).

All good to say that clients are best at social but...

Most client businesses aren't structured in a way that would make social possible, there are too many silos. And, it is not only structure but also ways of thinking that prevent conversation e.g. "we'll need to build in two days to get that tweet approved by our legal team?". So, for now clients still need guidance from agencies to create and continue conversations with their customers. And, where social is a "campaign" there's still a need for something agencies have always been best at - a creative idea.

And, if you're still wondering what type of agency is best for social campaigns just look at our RNLI case study.

To Kindle or not to Kindle?

Amazon just announced they're selling Kindles via the .co.uk site for 279 US dollars plus shipping, import duty, tax, etc.

Am an avid reader and love my iPhone --

But not sure about this.

Don't think it could ever really compare with a good old fashioned hold it in your hand and turn the pages book.

What do you reckon?

Google Chrome Themes

"I don't know anything about music. In my line you don't have to."
Elvis Presley

"Google Chrome is the best browser ever"
Sepas Seraj

And now you can personalise it with Chrome Themes

I am currently using the Mariah Carey Theme which is amazing!!

Papervision executed well. Or is video trying to look like Papervision?

http://www.nike.com/jumpman23/historyofflight/

More augmented reality... but this one is funny!

Link to the Yorkshire Tea site

So, you think you're a digital guru?

Take the IDM Digital Marketing Quiz and see how you stack up.

Beautiful way to showcase a collection by Uniqlo

Japanese fashion brand Uniqlo has launched a new interactive site to promote Uniqlo Collection 2009, www.uniqlo.com/collection. The site features an interactive cross-shaped runway on which viewers can explore the clothing range worn by the models . This really brings the product to life and makes for an engaging user experience.

Very lovely indeed x

Some good advice from the SEO rapper!!

Japanese innovation vs. Chinese emulation

Some interesting thoughts stolen from the IPA Digital Dragons seminar presented by Nigel Gwilliam:

Japan is the most advanced country in the world when it comes to the mobile web. Since 2006 more people have been accessing the web through cell phones than through computers. But that doesn't necessarily mean that we will adapt every new development in the UK/Europe. Why? Japan is like a special ecosystem with break troughs fit to their culture`s standards, not Western ones (Galapagos syndrome).
Even when they have übercool phones like these:



The Iphone 3GS still managed to become the number one best-selling handset in Japan for the month of July 2009. This is true for many of the Japanese innovations, they are just to different from ours to succeed in our Western culture.

China on the other hand is is often looked upon as the mass manufacturer of the world, but recently they are also heading down the road of innovation. Did you now that BYD, a Chinese battery manufacturer is the first company in the world to start selling mass-produced electric cars?


The Chinese have a reputation as very good imitators of Western brands. At the moment this is also the case for internet companies. Baidu, a Google clone, for example is the leading search engine in China.

But the Chinese also managed to innovate with companies like Alibaba.com (the largest b2b marketplace in the world). It is just a matter of time to see more Chinese internet start-ups/brands to become successful in the western world.

Bottom line: Don’t think that that China is just a manufacturing country and keep an eye on how they are starting to move away from emulation to innovation...

As I'm not a native English speaker, you will undoubtedly find a couple of shameful grammar/spelling mistakes. My apologies.

Here’s my Top 10 #FollowFriday recommendations, who would you recommend?

1. @datastore is the Guardian’s data blog, lots of interesting data that you could use in presentations.

2. @IPA_Updates stay in the loop on the latest IPA events, training and discussions. They have lots of free events that are promoted through this feed.

3. @Hitwise_UK insight into the UK’s online searching habits.

4. @CampaignMag news on our industry as it happens.

5. @BrandRepublic general marketing news, good for tracking client competitor campaigns.

6. @drudgereport wide coverage of global news from a wide range of trusted sources.

7. @LDN interesting bits and bobs happening in London.

8. @tweetalondoncab now you can hail a taxi via twitter. Also, lots of interesting London facts.

9. @BBHLabs a smorgasbord of interesting.

10. @PSFK ideas and trends to make things better.