End squabbles about logo size / illegible type in seconds with "Image processing algorithms that predict what people will notice in visual scenes" - aka an eye tracking heat map.
Free Beta version here -> http://vas.3m.com
You need to sign up, I've used it already on a Royal Mail ad, it's really cool! This would cost a fortune to do in a research lab.
Thanks to Christy for getting 3M in to demo this earlier...
Adrian
Welcome
Search atproximity
Subscribe To
Posts
atproximity links
Followers
Proximity Bloggers
Tags
- #FollowFriday (1)
- 2010 (1)
- 3d (1)
- Advertising (10)
- agency dog (1)
- Agency values (1)
- Amazon (1)
- ambient (1)
- anonymity (1)
- ATOC (1)
- augmented reality (2)
- Awards (4)
- Baby Boomer (1)
- bandit (1)
- banners (1)
- Beauty (1)
- beer girlfriends viral (1)
- Behavioural Changing Ideas (6)
- behavioural economics (3)
- Bing Maps (1)
- blogs (2)
- boris (1)
- brand (1)
- Brands (5)
- browsers (3)
- Campaigns (3)
- cats (1)
- charts (1)
- chest beating (2)
- China (1)
- chrome (1)
- Click through rate (1)
- Clickthrough rates (1)
- commune (1)
- communication (1)
- Community (5)
- content (2)
- COW (1)
- creative (1)
- CRM (1)
- CTR (1)
- culture (2)
- customer engagement (2)
- deals (1)
- Declining Traffic (1)
- decode (1)
- Design (4)
- diaspora (1)
- digital (2)
- digital art (1)
- Digital Fluency (3)
- direct (1)
- Direct Mail (1)
- direct marketing (3)
- dog (2)
- driving (1)
- Dying (1)
- eBay (1)
- ecommerce (2)
- election dashboard social (1)
- emails (1)
- environment (1)
- Ephemera (4)
- Eye tracking (1)
- Facebook (12)
- Ffirefox (1)
- film (1)
- First Direct (1)
- Flickr (1)
- forums (1)
- foursquare (2)
- fulfilment (1)
- Future (5)
- games (1)
- gaming (1)
- Gastrosexuality (1)
- geo (1)
- Google (9)
- Google Artwork (1)
- google chrome (1)
- Google Trends (2)
- google wave (1)
- google+ (1)
- green (1)
- Guinness (1)
- gwent police (1)
- hatemail (1)
- Humor (1)
- ice skating (1)
- Ideas (2)
- IDM (1)
- IKEA (1)
- infographics (1)
- innovation (1)
- Insight (4)
- Internet (4)
- IPA (4)
- iPad (2)
- IPAsocial (2)
- iphone applications (1)
- Japan (1)
- Kindle (1)
- Learning (1)
- Like (1)
- LinkedIn (1)
- location based (1)
- map (2)
- marketing (5)
- marketing; (1)
- mazda (1)
- Media (2)
- Microsite (2)
- mobile (8)
- mobile phone (7)
- My Space (1)
- MySpace (1)
- Negative Advertising (1)
- news (2)
- Next Decade (1)
- open source (1)
- outdoor (1)
- Oversharers (1)
- packaging (1)
- parcels (1)
- Personalisation (4)
- peter watkins (1)
- Planning (5)
- post (1)
- PR (1)
- privacy (2)
- Proximity London (4)
- Real time (1)
- relationships (1)
- Response rate (1)
- river (1)
- RNLI (3)
- rockmelt (1)
- ROI (2)
- Royal Mail (6)
- schematic (1)
- segment (1)
- small business (1)
- SME (1)
- SMS (1)
- social browser (1)
- Social Media (20)
- Social Networking (13)
- Stats (1)
- students (1)
- sustainability (1)
- tailored advertising facebook wiggle shopping (2)
- TED (1)
- Trends (10)
- TV (1)
- TVL (1)
- Twitter (7)
- underground (2)
- user experience (4)
- user experience design (2)
- video (5)
- viral (2)
- web 2.0 (6)
- WOM (2)
- WON (1)
- woo (1)
- wordle (1)
- Xmas (1)
- YouTube (7)
0 comments:
Post a Comment