United Airlines broke this guy's guitar. No compensation was forthcoming, so he wrote a song about it, posted it on YouTube, linked it to Twitter and told his friends to vists. 7.4M negative impressions later and United finally paid up. Not a bad tune either (although you won't find this on Sepas's ipod!).
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http://sepas.co.uk/images/IMAG0038.jpg
http://sepas.co.uk/images/IMAG0036.jpg
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