Facebook changes; privacy invasion or a better, more personal web experience

Up until now there have been four key 'buyable products' on Facebook:
1 - advertise
2 - use a share button
3 - build pages in Facebook and
4 - build connected sites.
There is a good summary and case studies of how these from Facebook here.


Facebook are implementing changes to their platform to make it a more effective advertising and marketing platform and announced the key features at F8 this month.   One of the main features is the introduction of 'social plug-ins'; find out more here in a summary by Facebook.

At the centre of these Social Tools is the introduction of a ‘like’ button that allows for more flexibility of Facebook integration on and off platform. 

Nicolas found a great link to dramatise how the like button works here (make sure you login).


You can see how it is being used by Levis to personalise a shopping experience on YouTube here.
Or watch the video below.




Finally, there’s a useful article here on the key changes from a Facebook user perspective from Pocket Lint here.
Will there be a consumer backlash against invasion of privacy? Well I don't think so because, actually I'm kind of much more interested in what people I know and trust think, rather than what a bunch of random think when they rate an item.

Roll on the personalisation of the web I say.  Anything to make it easier to use...