Facebook LIKE promoted 'off-Facebook'

This new Facebook 'Like' featurehas big implications - not least for how small businesses will promote themselves in future.

It’s a bit like those old school ‘Find us in Yellow Pages’ stickers that every YP advertiser used to display. But this brilliant wheeze takes it much further....by encouraging happy customers to ‘like’ a business on their Facebook page.

This immediately opens up amazing low cost marketing possibilities for small and local businesses e.g. word of mouth endorsements, targeted offers, loyalty rewards or highly targeted prospect advertising e.g. just to friends of those who ‘like’ you.

Looks like you can 'Like' via text as well as online.

From a ‘D love E’ perspective, Facebook are also pushing this is a great way to boost Facebook page traffic - “Display prominently on your window or sales counter, since businesses that promote their Page off-Facebook tend to see a 20% or greater increase in connections.”