Using, managing and leveraging digital stuff

I was asked to have a think about what  we had done over the past twelve months or so  that either used digital technologies, leveraged or managed the social impact created by them and came up with the following...

Our Consumer Co-Creation Approach led to the DMA Grand Prix winning work Mystery Packages for RNLI this year. We use Intuitive Intervention Maps to help understand consumer touchpoints across physical and digital landscapes. We have created an award winning smart knowledge base to help customers self serve online to cut costs by reducing customer support calls. We have created permanent digital platforms that (a) develop customer value over time, and (b) build influential relationships with online influencer communities. This year we have also used real-time digital printing to create personalised physical components of integrated digital campaigns, location based messaging in display advertising, personalised URL and content to create compelling experiences, and 3d video online to dramatise product benefits. Our configuable dashboards mean we have replaced costly manual performance measurement reports with realtime measurement tools that combine web analytics, traditional data sources and social media into simple online interfaces.