A blog exploring the value of advertising and marketing with lots of thought provoking interviews with sagacious marketing type folk. This is a DMA sponsored project in the run up to the DMA awards, being run by creative graduates holed up on the 7th floor at the moment.... Nice job.
Quoting unquote... "[the DMA asked] What is the ‘real value’ of creativity? That was their challenge in a changing Britain in a changing decade. So we did what our generation does. Started a blog. Triggered conversation. Made friends, followers and fans. We’re out to show what you’re worth to leaders of business, charity and government. Perhaps even to Mr Cameron himself?"
http://www.whatareyouworthblog.wordpress.com
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