As Sepas says, I feel sorry for people on IE.The new social browser - sign up and wait for you invite ... it's really nice with seamless social integration each side (hightlighted in red).
Wednesday, 24 November 2010
RockMelt
As Sepas says, I feel sorry for people on IE.The new social browser - sign up and wait for you invite ... it's really nice with seamless social integration each side (hightlighted in red).
Rockmelt
I figured it's only right that I should put a final blog entry on here... so here it goes!
For those of you who haven't heard of it yet, check out ROCKMELT. I feel sorry for all those people still stuck on IE.
http://www.rockmelt.com/
For those of you who haven't heard of it yet, check out ROCKMELT. I feel sorry for all those people still stuck on IE.
http://www.rockmelt.com/
Tuesday, 16 November 2010
Tuesday, 9 November 2010
How many robots can you fit in Monaco...?
A few weeks ago, the Volkswagen team – from data, to production, to creative - were whisked away to Germany for a truly awesome tour of the VW factory in Wolfsburg. It was pretty fascinating to see the huge effort that goes behind making a car, so we thought we’d share the story...
Equal to the size of Monaco, this is VW’s largest production facility producing a whopping 2,800 completed Golf, Golf Plus, Touran and Tiguan vehicles per day. Apparently it would take you two weeks to walk around the entire plant, so we were pretty relieved to be chauffeured around in a sleek open-top 60-seater Golf!
Our tour began as we sped into the press halls, and right into the start of the manufacturing process. Here, ceiling mounted cranes lift steel sheets into cutting units, where 800 tons of force is applied to cut and press 2,500 tons of steel per day. We then zoomed into the body shop, where all sections of the car are clipped together by massive robotic arms (that seem to have a life of their own!) and welded in a sealed cabin. Impressively, most of the intricate work in these areas is carried out by a complex system of machines – approximately 94% of work in the press hall is done by robots, and about 98% in the body shop. Once the basic shape is created, the shells are zipped along a monorail towards the paint shop.
In the paint shop, shells are dunked into cleaning solutions and then completely immersed in paint. Once the final protective top coat has been applied, the finish is scrutinised by human eyeballs, before human hands complete the construction within an assembly hall.
To see first-hand how many processes every VW undergoes was pretty mind-boggling, and left all of us raving about the experience afterwards. We had an absolutely brilliant day and all came back feeling the “VW love”, so massive thanks to Joseph Pirrie and Jim Dyer for getting us there in the first place...despite the turbulence! :-)
Equal to the size of Monaco, this is VW’s largest production facility producing a whopping 2,800 completed Golf, Golf Plus, Touran and Tiguan vehicles per day. Apparently it would take you two weeks to walk around the entire plant, so we were pretty relieved to be chauffeured around in a sleek open-top 60-seater Golf!
Our tour began as we sped into the press halls, and right into the start of the manufacturing process. Here, ceiling mounted cranes lift steel sheets into cutting units, where 800 tons of force is applied to cut and press 2,500 tons of steel per day. We then zoomed into the body shop, where all sections of the car are clipped together by massive robotic arms (that seem to have a life of their own!) and welded in a sealed cabin. Impressively, most of the intricate work in these areas is carried out by a complex system of machines – approximately 94% of work in the press hall is done by robots, and about 98% in the body shop. Once the basic shape is created, the shells are zipped along a monorail towards the paint shop.
In the paint shop, shells are dunked into cleaning solutions and then completely immersed in paint. Once the final protective top coat has been applied, the finish is scrutinised by human eyeballs, before human hands complete the construction within an assembly hall.
To see first-hand how many processes every VW undergoes was pretty mind-boggling, and left all of us raving about the experience afterwards. We had an absolutely brilliant day and all came back feeling the “VW love”, so massive thanks to Joseph Pirrie and Jim Dyer for getting us there in the first place...despite the turbulence! :-)
Thursday, 4 November 2010
Happy Valentine's Day, you're dumped.
The huge volume of personal data that we share on sites like Facebook is starting to throw up insights into human behaviour that we would never have had access to before. I am not sure how we're going to use this one but I love the peak at April Fool's Day.
This is a great site, full of beautiful ways to present really interesting information:
http://www.informationisbeautiful.net/2010/peak-break-up-times-on-facebook/
Tuesday, 2 November 2010
Plasticine Surgery with Wallace & Gromit model making tool
Our cracking new site for Royal Mail's Wallace & Gromit Christmas stamps is now live (and, right now at least, trending rather nicely on Twitter).
If you've ever wondered what you'd look like as a plasticine character, now's the time to get your hands dirty with the 'create yourself' tool and join the huge gallery:
https://www.wallaceandgromitstamps.com/
Will there be a nationwide Facebook profile picture takeover for Christmas? We shall have to wait and see...
If you've ever wondered what you'd look like as a plasticine character, now's the time to get your hands dirty with the 'create yourself' tool and join the huge gallery:
https://www.wallaceandgromitstamps.com/
Will there be a nationwide Facebook profile picture takeover for Christmas? We shall have to wait and see...
Give 'em enough dough....
The extremely prestigious (especially for planners) 2010 IPA Effectiveness Awards were held last night. OK, so it’s the IPA - and you might be expecting the winner to involve a 122 second, retro inspired TV commercial, aired during Corrie. And you’d be right!
However, there are some alternative epics lurking in the Bronzes that weren't quite so 1980's e.g. The Orange Piste Map (an online customer journey optimiser).
Meanwhile, here’s proof that TV is not dead (if you throw enough dough at it).
Adrian
(p.s. I have to admit that I actually really like this ad!)
Hovis wins Grand Prix at IPA Effectiveness Awards
LONDON: 'As good today as it's ever been', an MCBD campaign for bread brand Hovis, has won the Grand Prix at the 2010 IPA Effectiveness awards.
The campaign - the case study for which is available to warc.com subscribers here - was based around a two-minute TV ad that updated 'Boy on bike', an iconic Hovis spot from 1974.
Heavy PR support helped sales of the bread rise by 14% year-on-year, closing the market share gap with rivals Warburtons.
The judges said the campaign was both "beautifully executed" and "hugely popular", adding that "Hovis mined its archaeology to create a fresh and modern campaign that was completely true to one of the UK's best loved brands."
Lord Burns, chairman of the judges, commented: "The judges were delighted to see the proof that a campaign that captured the public's imagination also managed to return a phenomenal £5 for every £1 spent.
"It is a wonderful example of how advertising can be effective in a less exciting brand category."
Other major winners at the event included DDB UK and MEC for TDA Teacher Recruitment, which took a Gold award, the Channon Prize for Best New Learning and won Best Multi-Channel Paper.
The Best Media prize, and another Gold, went to 'A new blueprint for sponsorship', a VCCP campaign for the O2, a London entertainment venue and tourist attraction.
Meanwhile, 'For The Love of Wispa', a Fallon London campaign for Cadbury that made extensive use of Facebook, won a Gold award.
Cadbury also picked up the Broadbent Prize for Best Dedication to Effectiveness, sponsored by Warc.
The remaining Gold winners went to campaigns for the Department of Health and for supermarket chains Sainsbury's and Waitrose.
Meanwhile, the prize for Best International campaign, along with a Silver award, went to JWT for its work with global bank HSBC.
You can browse a full list of all the available case studies from the 2010 IPA Effectiveness Awards on warc.com here.
Data sourced from IPA/Warc; additional content by Warc staff, 02 November 2010
However, there are some alternative epics lurking in the Bronzes that weren't quite so 1980's e.g. The Orange Piste Map (an online customer journey optimiser).
Meanwhile, here’s proof that TV is not dead (if you throw enough dough at it).
Adrian
(p.s. I have to admit that I actually really like this ad!)
Hovis wins Grand Prix at IPA Effectiveness Awards
LONDON: 'As good today as it's ever been', an MCBD campaign for bread brand Hovis, has won the Grand Prix at the 2010 IPA Effectiveness awards.
The campaign - the case study for which is available to warc.com subscribers here - was based around a two-minute TV ad that updated 'Boy on bike', an iconic Hovis spot from 1974.
Heavy PR support helped sales of the bread rise by 14% year-on-year, closing the market share gap with rivals Warburtons.
The judges said the campaign was both "beautifully executed" and "hugely popular", adding that "Hovis mined its archaeology to create a fresh and modern campaign that was completely true to one of the UK's best loved brands."
Lord Burns, chairman of the judges, commented: "The judges were delighted to see the proof that a campaign that captured the public's imagination also managed to return a phenomenal £5 for every £1 spent.
"It is a wonderful example of how advertising can be effective in a less exciting brand category."
Other major winners at the event included DDB UK and MEC for TDA Teacher Recruitment, which took a Gold award, the Channon Prize for Best New Learning and won Best Multi-Channel Paper.
The Best Media prize, and another Gold, went to 'A new blueprint for sponsorship', a VCCP campaign for the O2, a London entertainment venue and tourist attraction.
Meanwhile, 'For The Love of Wispa', a Fallon London campaign for Cadbury that made extensive use of Facebook, won a Gold award.
Cadbury also picked up the Broadbent Prize for Best Dedication to Effectiveness, sponsored by Warc.
The remaining Gold winners went to campaigns for the Department of Health and for supermarket chains Sainsbury's and Waitrose.
Meanwhile, the prize for Best International campaign, along with a Silver award, went to JWT for its work with global bank HSBC.
You can browse a full list of all the available case studies from the 2010 IPA Effectiveness Awards on warc.com here.
Data sourced from IPA/Warc; additional content by Warc staff, 02 November 2010
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