A retrospective post on the week of woo...
We all love a good office romance don't we. So to celebrate Valentines Day wegot everyone at 191 to spread a little love around the agency... and wow. Did it happen!
http://www.facebook.com/pages/Proximity-Office-Romance/163250063723914?sk=photos
Thursday, 24 February 2011
Tuesday, 15 February 2011
Like reality, brands can be difficult to pin down...
Here's me bigging up my latest piece on MMC...
Full article available
http://www.mmc.co.uk/Knowledge-centre/Expert-advice/How-to-best-use-branding-in-direct-mail-campaigns/
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Author: Adrian Hoole
Date: 07 February 2011
Like reality, brands can be difficult to pin down. Brands only exist as a collection of perceptions in a consumer’s mind, created by a myriad of historical experiences that define the ‘brand reality’ for the consumer.
That’s bit of a mouthful – but unfortunately, it’s par for the course. There’s so much mystique and complexity surrounding brands, it’s no wonder our primitive brains can’t cope with them sometimes.
For the inquisitive amongst you, there are a mind-expanding 719 million results on Google for ‘brand’ (and a mere 201 million for ‘reality’).
In this document, Adrian Hoole, Planning Partner, Proximity London, explains how marketers should best use the brand and branding in direct marketing channels.
In addition he provides five practical best practice tips for marketers in planning their campaigns
Download the full article by clicking the link below.
Download (PDF 71.81 KB) | Add To My MMC |
http://www.mmc.co.uk/Knowledge-centre/Expert-advice/How-to-best-use-branding-in-direct-mail-campaigns/
Full article available
http://www.mmc.co.uk/Knowledge-centre/Expert-advice/How-to-best-use-branding-in-direct-mail-campaigns/
Share
Author: Adrian Hoole
Date: 07 February 2011
Like reality, brands can be difficult to pin down. Brands only exist as a collection of perceptions in a consumer’s mind, created by a myriad of historical experiences that define the ‘brand reality’ for the consumer.
That’s bit of a mouthful – but unfortunately, it’s par for the course. There’s so much mystique and complexity surrounding brands, it’s no wonder our primitive brains can’t cope with them sometimes.
For the inquisitive amongst you, there are a mind-expanding 719 million results on Google for ‘brand’ (and a mere 201 million for ‘reality’).
In this document, Adrian Hoole, Planning Partner, Proximity London, explains how marketers should best use the brand and branding in direct marketing channels.
In addition he provides five practical best practice tips for marketers in planning their campaigns
Download the full article by clicking the link below.
Download (PDF 71.81 KB) | Add To My MMC |
http://www.mmc.co.uk/Knowledge-centre/Expert-advice/How-to-best-use-branding-in-direct-mail-campaigns/
Monday, 7 February 2011
The next big things?
Seedcamp recently held their London expo for business start-ups, and there are some great new ideas out there.
Of note, is MinuteBox – a micro-consultancy site where you can find an expert and book them online in small blocks of advice-laden facetime... (Perhaps similar to zintro).
Also, Parcura sounds interesting – a networking site for parents looking for a babysitter/ caregiver etc with strong WOM creds.
Check out the rest of the top 20 here.
Of note, is MinuteBox – a micro-consultancy site where you can find an expert and book them online in small blocks of advice-laden facetime... (Perhaps similar to zintro).
Also, Parcura sounds interesting – a networking site for parents looking for a babysitter/ caregiver etc with strong WOM creds.
Check out the rest of the top 20 here.
Thursday, 3 February 2011
Boris' Bikes and Banks
The new Lloyds team have moved up onto the 4th Floor this week. Please come see us!
With that in mind, here is a blog post about banks that I've dusted off - feel free to take a look - http://fresheyeddeer.wordpress.com/
With that in mind, here is a blog post about banks that I've dusted off - feel free to take a look - http://fresheyeddeer.wordpress.com/
Wednesday, 2 February 2011
Flogging cars on Facebook
You may have seen news of Facebook Deals recently - potentially a big deal in the development of geo-location marketing i.e. using Facebook Places to target deals to FB users matched to their check-in destination.
Several brands are particpating in trials, the one to watch is Mazda - a proper ‘big ticket’ item (i.e. 20% off an MX5 when you check-in at a dealer = more than just ‘free coffee at Starbucks’).
Thing is, will this approach create incremental sales for these brands or merely result in giving money off to customers who were planning to buy anyway?
We shall doubtless find out within the coming months.
Adrian
More here -> http://www.marketingweek.co.uk/disciplines/digital/facebook-launches-deals-platform/3022875.article
Several brands are particpating in trials, the one to watch is Mazda - a proper ‘big ticket’ item (i.e. 20% off an MX5 when you check-in at a dealer = more than just ‘free coffee at Starbucks’).
Thing is, will this approach create incremental sales for these brands or merely result in giving money off to customers who were planning to buy anyway?
We shall doubtless find out within the coming months.
Adrian
More here -> http://www.marketingweek.co.uk/disciplines/digital/facebook-launches-deals-platform/3022875.article
Tuesday, 1 February 2011
Google Artwork - works of art from your armchair
Google Art Project let's you view a selection of artwork and galleries from around the world from the comfort of your armchair. Registering for the service also unlocks the ability to create your own art collection.
Speaking of art, special shout out to Proximity London's Bob Lambourne for his win at the National Gallery's 'Modern Perspectives' competition.
The judges said: "This image captures layers of history and the tradition of vedute (‘view’) painting as championed by Canaletto. The magical skyline, quietness of the time of the day and the romance of owning this early-morning experience are perfectly captured."
For more gems check out Bob's photostream on Flickr.
Speaking of art, special shout out to Proximity London's Bob Lambourne for his win at the National Gallery's 'Modern Perspectives' competition.
The judges said: "This image captures layers of history and the tradition of vedute (‘view’) painting as championed by Canaletto. The magical skyline, quietness of the time of the day and the romance of owning this early-morning experience are perfectly captured."
For more gems check out Bob's photostream on Flickr.
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