The quote above is from Tony Spong at AAR which made me chuckle.
Matthew Chapman at Marketing Week has published an article on the overlap and competition between direct agencies and digital agencies. For me this is a moot point: although we have a short hand 'label' of a 'digital and direct agency' we define ourselves by how we create value.
Read the article here: http://bit.ly/hhLM3y
Tuesday, 5 April 2011
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