Google does Social

Google does Facebook.  This is interesting. 

I think Google's comment about Facebook turning friendship into one size fits all is absolutely spot on.  They are acting on a powerful, simple insight:  we have different circles of friends and communicate with them differently. 

For those of you who know (and most don't for the reason above)  I've been aggressively pruning my Facebook friends because I find a largely disparate group of friends, colleagues, peers and possible friends and professional contacts fairly useless......

Google certainly have the raw power and possibly the nous to make this work.  I hope Google's Circles has legs.  I for one am ready for Social Experience 2.0.

Apple have shown with Ping that they struggle when it comes to community creation which is why they are integrating Twitter into their OS's, and it seems Microsoft Live is dead(ish) too.

http://www.brandrepublic.com/bulletin/digitalambulletin/article/1077547/google-unveils-its-answer-facebook/

Team Prox Race for Life.

Well done Elizabeth, Ruth, Zoe and Kate for a fabulous effort, on a lovely day, and of course team organiser and after race cake baker Marie-Clare.

They've raised over £600 for Cancer Research UK. 

Donation page is still open here: 

http://www.raceforlifesponsorme.org/TeamProximity

Proximity's 20th Birthday Party

For all those lucky enough to receive one of the invitations to Proximity's 20th Birthday party. 

Curiosity got the better of the planners yesterday who carefully peeled the label off the album to discover it's s an LP called 'Supernatural Lancashire'.

The ever resourceful Adrian found it online - Listen and be spooked here:

http://www.finderskeepersrecords.com/discog_dim005.html

Jiggly Joggers Race for Life

Let's hear it for the ladies who are participating in this year’s Cancer Research Race for Life.

Donate here: http://www.raceforlifesponsorme.org/TeamProximity

Beauty - Experimentation, Habits and Inspiration white paper

Written by our own Scott Hendry. This paper provides an overview into some of the emergent behaviours and trends happening through digital channels that are influencing the beauty consumer.

Click here to download